CultureSport.

Sports Marketing & Athlete Sponsorship in Kenya

Africa’s new generation of athletes, creators, and fans deserve a new kind of agency. We’re reimagining what sport looks like when powered by culture, driven by content, and built for community. From athletes to brands to fans, we create the ecosystem that turns sport into storytelling and moments into movements.
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What We Do

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Athlete Brand Management

We help athletes become creators, entrepreneurs, and cultural icons—on and off the field. Think content strategies, partnerships, media training, and monetization.

Content & Campaigns

From reels and mini-docs to bold digital campaigns, we create content that connects with fans and turns moments into movements.

Brand Partnerships & Creative Strategies

We work with brands to craft culturally resonant strategies rooted in sport. From ideation to execution, we design sport-inspired campaigns that resonate with fans and drive real brand impact.

Athlete Brand Management

We represent athletes not as performers, but as personal brands, storytellers, and entrepreneurs. Our Role is to assist athletes in optimizing and growing their revenues beyond the game by connecting them to both local and regional brands for endorsement deals, one-off influencer activations, and sponsorships.

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Brand Partnerships & Consulting

CultureSport partners with brands that want to show up in sports, not as sponsors, but as participants in the culture.

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Our Clients

At Culture Sport, we are proud to partner with a diverse range of clients who share our passion for promoting active lifestyles and celebrating cultural diversity through sport. 

News

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For Athletes

Culture Sport is a platform that helps African athletes build their personal brands, grow digital visibility, and access commercial opportunities like sponsorships and content collaborations.
No. We work with both emerging and established athletes — what matters most is your commitment, story, and openness to growth.
Start by taking our free Brand Readiness Assessment. From there, if you’re a fit, we’ll invite you into our onboarding pipeline.
Joining the athlete network is free. Some premium services (like content creation or strategy sessions) may be paid, but they’re optional. And we will always be upfront.
Not instantly. We help you develop the right brand foundation and visibility — which increases your chances for long-term partnerships.
Our primary focus is Football, Basketball, Volleyball, Rugby, and Athletics — but we’re open to working with standout talent across other sports.
Yes. CultureSport complements your representation and can work alongside your agent or club.

Work With Us

Whether you’re an athlete with ambition, a brand looking for cultural relevance, or a federation ready to level up—CultureSport is ready.

Book a Discovery Call